Go Succeed
Showcasing Northern Ireland’s enterprise support service to businesses and entrepreneurs throughout the region.
Client Brief
Launched in 2023, Go Succeed is Northern Ireland’s go-to support service for entrepreneurs and businesses at every stage of their life cycle. Delivered via all 11 local councils, Go Succeed requires clear and concise messaging, driven by real-life stories, that resonates in every part of Northern Ireland.
Our Approach
Amplifying Go Succeed’s captivating success stories
Whether it is helping to deliver high-profile and high-impact events to showcase Go Succeed’s service offering or developing PR campaigns that catch the eye at a regional and local level, our approach is the same – let the success stories of Go Succeed speak for themselves.
Working with entrepreneurs and organisations that have availed of Go Succeed services, our team of storytellers craft compelling case studies, complemented by striking videos and imagery that gets media, and potential Go Succeed clients, to sit up and take notice.
The Result
Securing cut-through coverage across the region
Go Succeed has been quickly established as the first port of call in Northern Ireland for individuals and businesses seeking advice and guidance to start, grow, and scale.
Thanks to our campaigns, the service is now widely recognised across every council area with more than half of the adult population identifying them as the go-to business advice service*.
And in 2024 alone, PR activity related to Go Succeed led to more than 900 pieces of coverage across traditional print, broadcast, and online outlets, and social media, producing an OTS of more than 36 million.
* Research carried out independently by Cognisance
