Galgorm Collection

Positioning Galgorm Collection as the premier luxury hospitality brand across Ireland and Northern Ireland through strategic PR and media engagement.

Client Brief

 

Galgorm Collection is Northern Ireland’s premier group of hotels, bars and restaurants, inclusive of the group’s flagship, industry-leading and award-winning property Galgorm, as well as the Rabbit Hotel & Retreat in Templepatrick, The Old Inn in Crawfordsburn, Galgorm Castle Estate in Ballymena, Roe Park Resort in Limavady, and two Belfast city centre restaurants, Fratelli Belfast and Parisien. As a leader in luxury hospitality, Galgorm Collection requires a PR strategy that strengthens its position as the top destination for high-end travel, dining and wellness experiences.

 

Our Approach

 

Premier luxury hospitality positioning through strategic storytelling

LK Communications delivers PR activity that serves to elevate Galgorm Collection’s presence across Northern Ireland and Ireland through targeted media engagement, thought leadership content expert industry analysis, and creative storytelling that highlights its world-class offerings.

By securing high-impact coverage across the island of Ireland, managing brand messaging, and leveraging media relationships, we support Galgorm Collection in maintaining its position at the forefront of luxury hospitality.

The Result

 

Driving brand awareness through widespread media and influencer engagement

Galgorm Collection has cemented its reputation as the leading luxury hospitality destination in Northern Ireland and beyond, with a strong presence in both local and national media, and amongst the region’s most prolific influencers.

Supported by our strategic campaigns, the brand has become synonymous with luxury, relaxation, and exceptional experiences. In 2024, our work secured an OTS of almost 163 million, across 809 pieces of coverage across top print, broadcast, and online outlets, as well as social media channels, driving awareness and reinforcing Galgorm Collection’s status as a premier choice for those seeking exceptional hospitality.

LK Communications has been a key partner of Galgorm since 2006 and we have been extremely happy with the service they provide and their unrivalled knowledge of the media and tourism landscape. They have a great structured approach, devising PR strategies and plans which are centred around our overall business objectives. They have a wealth of contacts in many different industries. We would recommend LK Communications not just as a PR Agency, but as a partner to any business. They have been instrumental in building our brand through PR, maintaining its presence and ultimately driving results. They have excellent media relationships and are extremely professional, yet have a friendly “door is always open” approach.

Victoria Brown

Galgorm Collection Marketing Manager