Lookers Group

Supporting one of the UK’s largest and most successful motor retailers across every part of Great Britain, Ireland and Northern Ireland since 2006.

Client Brief

 

With more than 150 franchised dealership networks in England, Scotland, Wales, Republic of Ireland and Northern Ireland (through Charles Hurst), LK Communications is retained to deliver seamless B2C and B2B services to drive positive consumer brand awareness, association and loyalty and to promote specific products and services as well as corporate and employer brand initiatives.

 

Our Approach

 

Fuelling growth with targeted corporate communications

Creating a bespoke reporting structure to ensure all jurisdictions and divisions are fairly represented in all PR activity in every region, and through the prioritisation of group activity, the team at LK Communications is integral to Lookers’ growth and success throughout the UK.

We work in tandem with the PR, Marketing and Communications functions of some of the best-known car brands in the world including Jaguar Land Rover, Bentley, Aston Martin, Mercedes, Audi, Ford, Nissan and Renault.

Our integrated, multi-channel campaigns acutely focus on creating positive engagement opportunities across all target audiences and demographics, whether it is showcasing Lookers’ corporate credentials in key national, business and trade press or grabbing the attention of consumers through stand-out influencer partnerships and campaigns in traditional and social media.

The Result

 

Driving high-quality profiling to enhance industry recognition

With annual revenues in the billions, and a staff of more than 6,000, LK Communications has helped Lookers become one of the UK and Ireland’s Top 3 motoring retailers through a decade of acquisitions, with a focus on innovation and a renewed and refreshed focus on their brand.

You need to be very careful who you choose when your brand is a plc. LK Communications were appointed to manage a store opening project over ten years ago… excellent results, great attention to detail, superb media coverage. I was delighted with the response and awareness raised and immediately appointed them as our PR agency and we have been working with them ever since. They provide lots of great ideas and offer an excellent service that is second to none.

Peter Gordon

Former Group Marketing Director, Charles Hurst and Lookers