Visit Belfast
Enhancing Belfast’s profile as a premier leisure and business destination and a critical driver of Northern Ireland’s tourism economy.
Client Brief
Visit Belfast is the official destination marketing management organisation for the Belfast city region, dedicated to promoting Belfast as a city break, conference and cruise ship destination. Since 2009, LK Communications has partnered with the organisation to help strengthen the city’s position throughout the UK and Ireland as a leading destination for business, tourism, and events, offering first-class hospitality, culture, and innovation.
Our Approach
Elevating the city’s reputation as a must-visit destination for business and tourism
At LK Communications, our strategic, corporate and consumer communications activity enhances Belfast’s reputation as a dynamic and sustainable city destination, promoting its green credentials and commitment to responsible tourism.
Alongside targeted media engagement, we work in tandem with local partners and stakeholders to highlight the city’s diverse cultural offerings, first-class hospitality, and thriving events scene.
By profiling key city initiatives, driving high-impact media coverage, and engaging with media and influencers on dedicated FAM itineraries, we drive awareness of everything there is to see and do across Belfast. Supported by a sustained calendar of corporate announcements, business news, and award wins, we maximise exposure of Belfast as a leading destination for both business and leisure travel, while maintaining its position as a responsible, forward-thinking city.
The Result
Making a sustained impact on the global tourism stage
Firmly established as a growing destination for visitors, across the business and leisure markets, our campaigns have helped the city of Belfast reach record heights, attracting 1.7 million overnight visitors, annually and a record 159 cruise ships, in addition to 100 conference business events, contributing £539 million to the economy in 2023.
Our high impact PR for Visit Belfast delivered 335 pieces of coverage locally and internationally in 2024, providing almost 143 million opportunities to see (OTS).
LK Communications is a breath of fresh air; a highly experienced team which always offers an original approach to ensure our key messages are communicated effectively and successfully to the right media at the right time. Their desire to fully embrace and understand our business and objectives, their ability to combine cost effective PR solutions and LK’s exceptional client servicing – truly 24/7, sets them clearly apart from the competition.
Anne McMullan
Senior Director, Marketing & Communications, Visit Belfast
